
As with most visits to Sephora, my April trip to the Union Square store ended with a glossy black and white bag stuffed with neatly wrapped beauty products I didn’t know I needed.
Of my shiny new purchases, the standout item has proven to be Lancôme’s new Oscillating Mascara. Lancôme boasts that the wand oscillates 7000 times per minute, enabling it to coat each lash with 360 degrees of mascara. Skeptical that a brush could wiggle itself over my lashes with more skill than my bare hand, I indulged my curiosity and purchased the brand new product.
PROS: Naturally gorgeous lashes!
After a couple tries, I got the hang of applying mascara with a vibrating wand and was thrilled with my lashes. My best results came from starting at the lash root and slowly wiggling the wand back and forth horizontally up to the tip, while holding the vibration power button. My lashes were noticeably long, thick, and perfectly separated. The results were so natural, that I was told numerous times how “lucky” I was to have such long lashes!
CONS: Poor Power Button Design. High Price Point.
The button that activates the oscilattions is on the outside of the wand and sensitive to pressure. It would frequently turn itself on inside my purse or when crammed inside my makeup bag, wasting the batteries and creating a curious vibrating sound.
At around $34, the mascara was even pricier than my longtime favorite, Chanel’s $30 Inimitable Mascara, and about $10-15 more expensive than the average mascara in Sephora. Adding to the expense is having to buy a new mascara every time the battery dies. Although frustrating, the batteries 2-3 month lifespan does align with the suggested mascara expiration date - Holding onto mascara longer than 60-90 days allows harmful bacteria to grow in the product, which can cause infection and harm your eyes.
TIP: Regardless of your coloring, I recommend choosing the blackest black color available. This creates a classically feminine aesthetic and the most dramatically lush lashes.
By Maggie Winterfeldt


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